I first need to believe in the concept, science, and the people behind the product and brand. Next, l study the data. I've worked in a dermatology research lab myself, and I've worked in product development for decades, helping build brands from concept to final product, which has helped me be able to analyze and add value to the brands I consult for. I prioritize safety, efficacy and cosmetic elegance, as well as novel ingredients and benefits. My standards and expectations are very high, and I appreciate that the brands I work with look to meet and even exceed those expectations.

My goal is to present the best, clearest and easy to understand information available, in way that is compelling and fun to follow. My background as a journalist (before I became a doctor) comes in very handy here.

There are two levels of information: one is evidence-based medicine, which is ideal, but not always easy to come by in products that are not FDA approved drugs or devices. And then there is also what I call evidence-informed medicine, which is also important. This is medicine that may not have the blinded clinical trials, but it comes from decades of experience and an understanding of science. This should come from seasoned doctors who are treating patients, rather than from influencers who try things on themselves, and then give an opinion. Unfortunately the latter is too common and people buy into the hype rather than actual science.

I start by listening and doing a full assessment. Getting the patient to share their story- what they see in themselves, what they love about themselves and what they would like to improve, what their skin and healthcare routine is like, what their life is like, what makes them happy and what makes them feel stressed. All of that is important for me to understand. It's a more holistic approach, and it helps me guide them, so the skin care and treatments I offer them will have a lasting impact and will help them age better, not just look better in the moment. We cover everything, from in-office treatments like injectables, lasers and devices for face and body, and personalized skin care, but also things like hormone therapy, supplements, exercise and other lifestyle recommendations.

I give my 100% to every patient. I treat ever patient as I would a cherished family member, and they have my full attention when I'm with them. I see them as a whole person and my goal is to make their life, not just their skin, better. I feel incredibly lucky to get to do what I do every day, I am always looking to grow, learn and improve and I am always pushing out of my comfort zone to be the best doctor for my patients, and to be available for them as they need.

Absolutely. One underserved area is where medical, aesthetic, and longevity care intersect, especially for women in perimenopause and menopause. We see major changes in skin quality, collagen, inflammation, hair volume and quality, healing, and overall resilience during that time, and too often those concerns are either minimized or treated in a fragmented way.

Also, we need to pay more attention to conditions that may not be life-threatening but are deeply life-affecting — pigment disorders, hair thinning, acne scarring, and chronic inflammatory skin issues. These can have a tremendous emotional impact. The industry has an opportunity to be more comprehensive, more regenerative, and more attentive to quality of life, not just appearance.