In Practice: Dafna Gershoony, CEO and Co-Founder, CONTŌR
Dafna is a board-certified, New York State Licensed PA specializing in cosmetic dermatology for all skin types. Her passion for aesthetics and attention to detail began in college, where she earned a triple major in Art, History, and Chemistry. She went on to receive her Master’s in Physician Assistant Studies with high honors from PaceUniversity. With over six years of experience working alongside top cosmetic dermatologists in New York City, Dafna has established herself as a trusted authority in the field. In 2019, she joined a medical aesthetics startup serving NYC and the Hamptons, where she was quickly named Head of Skincare and played a pivotal role in scaling the brand’s success.Recognized for her refined aesthetic eye and clinical precision, Dafna is celebrated for her ability to achieve elevated, natural-looking results through bespoke combinations of injectables and medical-grade skincare. Her approach, which emphasizes skin healthand whole-body wellness, forms the foundation of CONTŌR’s treatment philosophy. Beyond clinical practice, Dafna is a renowned industry consultant who enjoys teaching, training, and giving academic lectures. A lifelong New Yorker, she spends her free timewith family, exploring the art world, traveling, and giving back to her community.