Honestly, a lot of our growth right now is operational before it’s technological. We’ve become very intentional about how the practice runs, from how we schedule patients to how we structure treatments and support our team in staying focused within their roles. Every patient interaction is purposeful.

While each patient receives a fully customized, concierge-level experience, we’ve built systems that keep the team aligned and prevent role diffusion.

When the infrastructure is solid, growth follows. That’s been one of the biggest lessons for us.

Truthfully, it came from listening to our patients. We were consistently being asked whether we offered a weight loss program. I understand the appeal from a business standpoint, it's a natural entry point, especially for body-focused practices. But for us I think it's simpler than that: our patients feel genuinely comfortable here, and they wanted the convenience of accessing that care through a provider they already trust.

That means a lot to us. When patients comment on the staff, the environment, the overall energy of the practice, we don't take that lightly. A significant amount of thought and effort goes into that experience, so moments like that remind us it's worth it.

Leading with social proof. I don't particularly care which surgeon, influencer, or celebrity is endorsing a product. That doesn't move the needle for me. Show me the data, and if it works, the science should speak for itself.

Regeneration sounds abstract right now, but I genuinely believe the emerging data is promising, and it's one of the few areas where I've been willing to lean in. We're careful and intentional about what we bring into the practice and we don't chase trends. Regenerative modalities are something we've invested in deliberately because the results warrant it.

On the overhyped side- skin tightening devices. Some truly deliver (for the right patient), but a lot of the noise comes from how they're marketed at the practice level, not always from the brand itself. Better, more in-depth training about patient selection could go a long way in closing that gap.

My team drives day-to-day sales, not me. If I try something, believe in it, and put my name behind it, that matters. But I'm focused on my patients. It's my team that's having those conversations and making those recommendations, and if they don't understand a product, they're not going to be excited about it. And if they're not excited, it won't sell.

If you want my team to champion your product, give them a real experience with it. Not a quick demo on the back of their hand at a lunch and learn. Send them home with it. Let them use it. That's what turns a team into genuine advocates.

Fail fast. Learn from it and keep moving. Consistency compounds. I've been posting content every day since 2020 and plenty of my content has flopped, but showing up consistently is what gets you where you need to go. You can't optimize what you never put out.

Be as selective about your team as your patients are when they're choosing a surgeon. Hire with that same scrutiny. And once you have the right people, invest in them and create an environment where they feel valued and motivated. When your team thrives, your patients feel it.