Real talk from the practitioners shaping modern aesthetics. In Practice goes beyond the treatment menu — into the decisions, philosophies, and daily thinking of the clinicians doing the work.
Meet Michael Zanetti — combat veteran, MBA, and co-founder of Erasable Medspa. In this edition of In Practice, Michael breaks down how military discipline shaped a decade of double-digit growth, why most new medspa owners fail by scaling too fast, and how a one-room tattoo removal clinic became a 5,200-square-foot flagship practice built on data, defined roles, and relentless operational rigor.
Meet Sarika Diaz, LE, LP, LSO — founder of True Skin Aesthetics and a 16-year veteran of corrective skin care. In the first edition of In Practice, Sarika opens up about scaling her boutique studio, her philosophy of "skin-a-minimalism," and why the future of aesthetics is regenerative — not theatrical.
